Master Class Review: Alex Matatula

Heya fellas, Assalamualaikum! Long time no see! I guess most of ya have probably forgotten about me already. It’s been two years since I update this blog. I haven’t been doing this due to the heavy school workload, but funnily I’m doing this again also because the school ask me to! ^ ^’ Man… Now that’s something special!

Anyway, this post isn’t really related to you at all, but maybe there are some things that you can learn from the lecture I got in school. Oh I’m also doing this for a school assignment too btw. So here goes:

“On Tuesday, July 6th 2010 a guy named Alex Matatula came to the masterclass to give a lecture about ‘Corporate Reputation Mangement & Interactive PR. The guy says that he’s a social media marketer in his own company which called the ‘NoLinea Marketing’. He describes ‘NoLinea Marketing’ as ‘marketing without boundries’ which for me is pretty interesting. I’d like to know about the concept in more details.

And his vision of ‘Live & Learn’ is very simple but it is actually something that we all should do. Kudos to the guy for this one. His mission statement is to make the dialogue happen, taking challenges & enjoying life! (I guess this one is his life motto as well, very simple but a good one to follow). His working motto is to make processes more efficient, to make work more pleasant, and enhancing life experiences. These are the kinds of things that worth to keep in mind.
Anyway, let’s get to the point now. What did he talk about corporate reputation management? “Reputation management is the process of tracking an entity’s actions and other entities’ opinions about those actions; reporting on those actions actions and opinions; and reacting to that report creating a feedback loop” (Matatula). If I may translate that into Bahasa Indonesia: “Manajemen Reputasi adalah proses pelacakan/pengamatan tindakan-tindakan dari suatu badan usaha dan pendapat badan usaha lainya tentang tindakan tersebut; pelaporan tentang tindakan dan pendapat dari badan usaha lain; dan bereaksi terhadap laporan tersebut dan membuat putaran dari masukan-masukan untuk badan usaha yang bersangkutan.” (I apologize for the bad translation, it’s been a while since I wrote some report in Indonesian ^ ^’)
And what does he say about PR? Public Relations is “the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization an public interest” (Matatula). In Bahasa Indonesia, this would be translated as: “Seni dan ilmu social dalam menganalisa trend, memprediksikan konsekuensinya, memberikan bimbingan kepada pemimpin-pemimpin organisasi, dan mengimplementasikan program kegiatan terencana, yang akan memberikan manfaat untuk organisasi dan kepentingan publik”.
I am not going to write the full report of what he says in the presentation here, because that was just a teaser for you. I’ll try to share the rest of the stuff in the next few days Insya Allah. Anyway, now I need to comment and give feedback about his presentation, (because that’s what my assignment is all about).

Basically, the content of his presentation is very good. And all the stuff that he talked about (and the ones I wrote above) is applicable when working in any organizations, in my opinion. Because to get better, you need to know what the others think about you as well & react positively on the feedback given.

In presenting the guy was very much ‘down to earth’ just like what the others said in class, but I guess he could use some assistant or a remote control to change the presentation slides. I am sure he could move around more freely & express his thoughts even better with that, because I get the feeling that he was held back just a little bit because he couldn’t move around the room to interact more with the audience. Other than that, it’s all good.”

That’s all for my assignment this time. I hope the teacher would be pleased enough with this. Oh yea, Alex (and any other person out there), If you read this I recommend you to read the book “Marketing 3.0″ mate! It’s the latest book from Philip Kotler, Hermawan Kartajaya & Iwan Setiawan. I haven’t read the whole book, but I was lucky enough to join the seminar held by Hermawan Kartajaya last month. The book is really ‘Refreshing’ & gives you some new insights in marketing.

And before I end this, I’d like to tell you what I’m gonna do in this blog in the future.

Insya Allah starting from next football season 2010/2011, I will write football related articles. In here, I’ll try to write pre-match preview and post-match report of various football matches in Europe.I’ve been learning some stuff about journalism And I hope I could write some good articles with the skills that I’ve learned. So stay tuned in this blog & I hope we could interract with each other again starting next August when the season starts.

Wassalamualaikum fellas!

To know more about Alex & his company click on some of these links:

http://nl.linkedin.com/in/alexmatatula

http://nolinea.nl/

http://twitter.com/alexmatatula

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